There are currently more than 23 billion internet-connected devices globally, with an estimated 75 billion expected by 2025. But are marketers leveraging the dramatic growth of these technologies in their marketing budgets and strategies?
With so many connected users, there’s a lot of opportunity to find new ways to connect and engage, as well as a wealth of valuable customer data to leverage.
But it’s unclear how IoT is registering in marketing departments.
We want to hear from you. Do you have an IoT strategy? Are you thinking about it for your business or for your clients? Take our quick poll below.
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