6sense, which helps marketers generate and manage B2B leads and accounts, announced earlier this week it has completed the purchase of ZenIQ, which also helps marketers manage leads and accounts.
The question is: What does 6sense get from the acquisition that it didn’t have already?
“We were looking to complete our platform,” 6sense CEO Jason Zintak told me. Several weeks ago, 6sense announced the addition of a new media platform that creates micro-segments and serves ads, based on user behavior and a firm’s characteristics.
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