To help promote over 300 summer festivals in the city, Amsterdam-based agency Natwerk created an Instagram-based campaign called The Festival Reporter. The work consists of 15-second videos featuring comedian Sina Khani who has created a collection of comical videos highlighting the many interesting things to do while in Amsterdam.
From July 1 through the end of summer, Khani will travel from festival to festival sharing what he sees and encouraging people to join in the fun. Each video is tagged with #PitchFestival.
The Festival Reporter Instagram profile points to a website hub which centralizes all the information about the festivals.
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