In a survey polling 1,000 respondents from 12 different countries, Pitney Bowes discovered online shoppers from Australia (63 percent), Canada and Russia (54 percent each) are the most likely to cross borders when buying online.
According to the survey results, the U.S. was “by far” the top choice when consumers were considering purchasing products from another country, followed by the U.K. and Germany; but, at 24 percent, U.S. shoppers were the least likely to buy products online from other countries.
When asked what the biggest deterrent was for purchasing products online from different countries, 68 percent of survey respondents said high shipping costs. Other reasons for not buying outside of one’s own country included additional fees and taxes, along with lengthy shipping times.
Product pricing was the No. 1 reason global shoppers were willing to cross borders, with 78 percent of survey respondents claiming pricing as the “most important” reason for purchasing products online from different countries.
Pitney Bowes Survey Findings on Global E-Commerce Consumer Perceptions
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