Nearly 70 percent of online shoppers use Amazon to compare products found on a brand’s website
A new survey from Episerver discovered 24 percent of online shoppers always compare what they find on a brand or retail website to...
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Agencies, brands see big potential for OTT, cross-device measurement in 2019
A new Integral Ad Science (IAS) survey found that marketers see great opportunity in over-the-top television (OTT) and cross-device...
Data: Retailers that can expect to see Black Friday store visits and those that won’t
Starting tomorrow major retailers are expecting a big uptick in online buying and in-store foot traffic, driven by discounting and the...
SMB marketing survey finds only 3% use outside agency or vendor
BrandMuscle recently released a “State of Local Marketing” report for 2018. The sprawling document captures marketing and ad-spending...
Nearly 70% of marketing executives plan to spend more on marketing technology in 2018
According to a survey published by search marketing software platform Conductor, 68 percent of marketing executives say they plan to...
Pew Research Center says 45% of Americans get their news from Facebook
The findings are part of a survey conducted via phone by the Pew Research Center, polling 4,971 Americans to determine which social media...
Amazon gets top net-promoter score among SMB vendors according to survey
There are literally hundreds of companies, publishers and agencies trying to sell digital marketing and other services to US small...
Most marketers unhappy with localization efforts, but fail to invest in necessary resources
According to a recent report from The CMO Council, 63 percent of marketers said their teams were either “getting better,” “need...
Move over millennials, Gen-Z now the largest single population segment
According to Nielsen’s new Total Audience report, millennials and Gen-Z now comprise 48 percent of the total media audience. Gen-Z in...
Learning to use content management martech is biggest educational need for marketers
According to Content Marketing Institute’s latest survey of marketers, learning how to better use their content management marketing...
Forbes ranks the top 50 most influential CMOs & finds 40% lead technology companies
Forty percent of the marketing leaders who rank on Forbes’ 2017 list of the top 50 most influential CMOs belong to technology companies....
5 key e-commerce & retail trends from Mary Meeker’s Internet Trends report
Kleiner Perkins venture partner Mary Meeker released her annual Internet Trends report on Wednesday. In total, the report comprises 355...
UNILAD takes back lead as top video creator in April, but video views down across the board
UNILAD regained the No. 1 spot on Tubular Labs’ top 10 list of the most viewed video creators for April. After eight months in the lead,...
SMB trust survey: Amazon No. 1, Google No. 3, Facebook No. 20
Small business (SMB) networking site Alignable has released its latest quarterly SMB Trust Index. The rankings come from net promoter...
Survey: Consumers willing to share personal data for deals, better customer service
Consumer surveys have repeatedly shown the public’s ambivalence about digital privacy. When there’s a clear value exchange or concrete...
Three-year long study finds native ad spend jumped 600 percent between 2014 & 2016
After a three-year long study analyzing more than a billion native ad impressions across 10 verticals, Nativo says that native ad...
YouTube viewers now consuming 1B hours of video content a day
Kaspars Grinvalds / Shutterstock.com YouTube says people around the world are now consuming a billion hours of video content per day on...
Top 10 video creators in January: Unilad & The LAD Bible keep the lead, both driving 4B+ views
Image by Adobe Unilad and The LAD Bible continue to drive the most views among video creators, according to Tubular Insight’s latest...
YouTube’s Top 10 Super Bowl ads since 2008: Anheuser-Busch’s Budweiser & Bud Light
As we wait for Super Bowl LI campaigns to start rolling out, YouTube has completed an extensive analysis of its top Super Bowl ads from...
YouTube’s top trending videos in 2016: Adele & James Corden’s Carpool Karaoke wins
In a year full of bad news from the music industry with the loss of Prince, David Bowie and Leonard Cohen, among others, YouTube’s list...
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