A study by Forrester Consulting found that just 10 percent of marketing professionals surveyed feel they are able to fully execute mature marketing automation strategies.
This may have to do with the fact that some organizations have bought into fallacies about marketing automation, namely that a select set of power users is realizing great success while the masses are left behind.
This DemandGen white paper from Oracle shares insights, gleaned from research and interviews with industry experts, to dispel five common myths associated with marketing automation. It also explores what it takes to unlock its full potential and explains how to apply marketing automation for personalized, buyer-centric marketing.
Vist MarTech Today to get your copy.
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