Back at the fMC conference in February, Facebook announced a new version of its offers product. The product looks (and acts) much like the coupons seen in December. The Verge reports that these upgrades are rolling out to the masses a select group today. Yesterday a video explaining the new product was released from the official Facebook YouTube page:
The new offers will show up directly within one’s news feeds:
Users can redeem an offer by clicking the “Get Offer” button. Once redeemed a notification box appears showing the email that the offer was sent too.
The last step of the process includes the Facebook branded email that is sent to the registered email address of the Facebook user.
To create offer, admins must:
Click on the “Offer” button in the sharing tool at the top of timeline
Create a headline
Upload a photo
Choose a max number for offers
Set an expiration date
Add T&C for the offer
Post the offer
These offers are also optimized for mobile devices and operate quite similarly to the web implementation. Offers are also free to run. However each offer will be available to a limited number of fans. To increase the visibility Facebook suggests:
To increase the number of people who see your offer, consider running an ad or sponsored story.
For much more information on the offer system see Facebook’s official offers help section.
Postscript:
Facebook Offers is in BETA for a handful of clients and is not available to all users currently. A spokesperson reached out to us and gave the following statement:
Facebook rolled out Offers in beta to a handful of clients in the U.S. after announcing it at fMC in February. Facebook is continuing to roll out the beta to a limited amount of businesses in Singapore, Australia, New Zealand, Japan, and Turkey, but it’s not a global roll out. It’s not yet available to additional U.S. businesses.
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