Facebook has updated its Events feature to include analytics, giving Page administrators more information about how events are performing. A Facebook spokesperson confirmed today that the company has added Insights for Events:
This is the first step toward helping Pages gain a better understanding of what’s working and not working when promoting their events. These insights include reach, views and connections. Events created starting July 24 will be able to view insights in the right-hand column of the event page.
Among the first to notice the new feature was Sandro Galindo of Shoreway Media, who sent a screen grabs from several events created by a client. Here’s one from a Pittsburgh movie theater:
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