Marketing Land’s all new fifth edition of the “Enterprise Web Analytics Platforms 2015: A Marketer’s Guide” examines the market for enterprise Web analytics software and the considerations involved in implementing these tools in your business.
Web analytics play a crucial role in nearly every enterprise’s digital marketing strategy, not only for tracking and measuring website traffic, but for tracking and measuring other digital channels, as well. With the explosive growth of social media, video and mobile, the importance of understanding the contributions and relationships of these channels to website traffic and conversions has increased significantly.
This 37-page report is your source for the latest trends, opportunities and challenges facing the market for enterprise Web analytics as seen by industry leaders, vendors and their customers. Included in the report are profiles of leading Web analytics vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.
Click here to get your copy.
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