Welcome back to our annual year-in-review coverage! Over the past few weeks, we have been revisiting popular stories from 2015 as we prepare our newsroom for a New Year. A lot has changed over the past 12 months, that’s for sure. Heck, a lot has changed over the past 30 days!
Yes, if there’s anything we know about this industry, it’s how quickly things can evolve. Apps launch, platforms shut down, new metrics matter, certain methods expire. Daily digests like our Marketing Day and SearchCap can help keep us up to speed on digital marketing news as it happens, but on the advent of a New Year, we like to to take a step back and look at the stories our readers found most fascinating over the past year.
In this post, we’ll look specifically at the stories that generated the most combined engagement across Marketing Land’s Facebook page and Twitter feed. (We tip our hat to Simply Measured, a social analytics platform we used to gather these metrics!)
And away we go…
Marketing Land’s Most Social Tweets Of 2015
For Twitter, total engagement points are defined as combined likes (favorites), retweets and replies.
1. Google Drops The Google+ Requirement For Products, Starts Today With YouTube by Greg Finn, 7/27/15 – 101 engagement points
Google Drops The Google+ Requirement For Products, Starts Today With YouTube by @gregfinn http://t.co/PBnsfuMToO — Marketing Land (@Marketingland) July 27, 2015
2. Google To Let Advertisers Upload And Target Email Lists In AdWords With Customer Match by Ginny Marvin, 9/28/15 – 76 engagement points
Google To Let Advertisers Upload And Target Email Lists In AdWords With Customer Match by @ginnymarvin http://t.co/tYwNW743VN — Marketing Land (@Marketingland) September 28, 2015
3. Twitter Updates Audience Insights & Introduces Persona Targeting by Martin Beck, 7/2/15 – 73 engagement points
.@Twitter today announced an update to its audience insights dashboard: http://t.co/8DUNPV8p4K pic.twitter.com/M6EPYz6ZNW — Marketing Land (@Marketingland) July 2, 2015
4. Twitter Makes Its Case To Be A Major Video Player At VidCon by Martin Beck, 7/24/15 18:29 – 71 engagement points
.@Twitter is making its case to be a major video player: http://t.co/ZdCsnc5Jij #vidcon — Marketing Land (@Marketingland) July 24, 2015
5. What 30 Seconds Of Super Bowl Ad Money Would Have Bought Online: 2,542,573,344 Impressions by Greg Sterling, 2/3/15 – 68 engagement points
What 30 Seconds Of Super Bowl Ad Money Would Have Bought Online: 2,542,573,344 Impressions by @gsterling http://t.co/0bMi5VMFxk — Marketing Land (@Marketingland) February 3, 2015
6. 7 Ways To Fail At Twitter by Danny Sullivan, 9/9/15 – 58 engagement points
7 Ways To Fail At Twitter by @dannysullivan http://t.co/T4wuvYV62R — Marketing Land (@Marketingland) September 9, 2015
7. 7 Things CMOs Need To Know About Search Engine Marketing by Scott Rayden, 4/16/15 – 56 engagement points
7 Things CMOs Need To Know About Search Engine Marketing by @scottrayden http://t.co/Y8uWPmiIW1 — Marketing Land (@Marketingland) April 16, 2015
8. Infographic: The 2015 Marketing Technology Landscape by Scott Brinker, 1/12/15 – 55 engagement points
Explore the 2015 Marketing Technology landscape: http://t.co/fZbbBQhAXb h/t @Chiefmartec pic.twitter.com/gNocH8k4TT — Marketing Land (@Marketingland) January 12, 2015
9. Facebook Slips Slightly But Still Dominates Social Login Market by Martin Beck, 11/2/15 – 54 engagement points
For the first time in 2 years, Facebook’s share of the social login market fell: https://t.co/nkqMLdxLXH h/t @gigya pic.twitter.com/kY8aayxJmf — Marketing Land (@Marketingland) November 2, 2015
10. The Google Trends Data Goldmine by Benjamin Spiegel, 2/10/15 – 52 engagement points
Explore the @Google Trends data goldmine with your guide, @nxfxcom: http://t.co/at4uqgXEMD pic.twitter.com/RCS55L0j3W — Marketing Land (@Marketingland) February 10, 2015
Marketing Land’s Most Social Facebook Posts Of 2015
For Facebook, total engagement points are defined as combined likes, comments and shares.
1. What The Unofficial Death Of Google+ Means For Marketing by Travis Wright, 4/7/15 – 669 engagement points
2. LinkedIn To Buy Professional Education Platform Lynda.com For $1.5 Billion by Ginny Marvin, 4/9/15 – 398 engagement points
3. Google To Let Advertisers Upload And Target Email Lists In AdWords With Customer Match by Ginny Marvin, 9/28/15 – 392 engagement points
4. Google Display Network Will Charge Only For Ads That Are Viewed by Martin Beck, 9/30/15 – 307 engagement points
5. Google’s Project Brillo Signals End of Web & Beginning of Apps Everywhere by Daniel Cristo, 6/23/15 – 294 engagement points
6. Infographic: The 2015 Marketing Technology Landscape by Scott Brinker, 10/5/15 – 254 engagement points
7. As Google Analytics Turns 10, We Ask: How Many Websites Use It? by Matt McGee, 11/12/15 – 248 engagement points
8. 4 Digital Marketing Strategy Studies: Formats, Trends, Influencers & Engagement by Kelsey Libert, 2/3/15 – 244 engagement points
9. WordPress Used On 25 Percent Of All Websites [Report] by Matt McGee, 11/9/15 – 232 engagement points
10. Google Now Auto-Converts Flash Display Ads To HTML5 For Mobile by Ginny Marvin, 2/25/15 – 226 engagement points
Until next year, folks!
Comments