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Writer's pictureFahad H

Enable attribution across all channels, platforms and devices


It’s no secret that legacy attribution solutions are limited. As consumer digital journeys become increasingly cross-platform and cross-channel, these attribution providers have largely failed to evolve and adapt.

This white paper from Branch Metrics covers:

  1. An overview of web and app attribution as they have developed.

  2. The challenges faced by today’s web and app attribution.

  3. The shortcomings of fingerprinting and cookie-based attribution methods.

  4. The benefits of industry-leading people-based attribution and its benefits.

Visit Digital Marketing Depot to download “Ultimate Guide to Web and App User Attribution.”

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