Increasingly, brands are teaming with popular social media figures and, for the most part, those hook ups have been quite successful. The latest has condom and adult toy brand Durex working with 23-year-old British YouTube star Hannah Witton, who has 120,000 followers on the site, 12K followers on Facebook, and 22K followers on Twitter.
Witton, who had complete editorial oversight on the project, solicited her social media followers to submit sex and relationship-related questions using the hashtag #DurexHannah.
For the video that answered those questions, Witton selected the products she wanted to feature and filmed the video herself as she normally does. Here it is:
Witton began the social media part of the campaign at the end of March, when she reached out to her Twitter and Facebook followers for questions:
I’m teaming up with @durexuk (!!) to make a Q&A video about sex & relationships! Tweet your Qs using #DurexHannah and I'll answer them! ??? — Hannah Witton (@hannahwitton) March 31, 2015
Here are some of the questions she received:
@hannahwitton @durexuk #durexhannah ANY ADVICE FOR GETTING A GAY RELATIONSHIP… (I doubt you do but I had to ask) — Jamie Sowden (@thejamiesowden) March 31, 2015
@hannahwitton @durexuk #DurexHannah HOW DO YOU FEEL ABOUT SEX OUTSIDE OF MARRIGE — Nancy Clarke (@omg_I_canteven) March 31, 2015
@hannahwitton @durexuk HOW DO YOU BUY CONDOMS WITH NO EMBARRASSMENT #durexhannah — Dodie Clark (@doddleoddle) March 31, 2015
#DurexHannah What are the chances of a long distance relationship working out? — F Is Queen (@Wp1341) March 31, 2015
Durex, of course, promoted the collaboration as well:
We've teamed up with @HannahWitton to answer your questions about sex & relationships. If you have a question tweet us using #DurexHannah. — Durex UK (@durexuk) April 6, 2015
As part of the campaign, Witton is also hosting a contest on her Facebook page encouraging people (in the UK) to enter for a chance to win a selection of Durex goodies by posting a sex or relationship tip.
She’s also touting a deal that can be redeemed by using the campaign hashtag as a discount code.
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