A new targeting and intelligence tool from Facebook will make targeting specific personas and conducting audience research quicker and easier than ever. Launching today is “Facebook Audience Insights” that allows marketers to dive into specific target audiences and uncover demographic and behavioral data.
The tool is located in Facebook Ads Manager and lets users drill into data from the following audiences:
Everyone on Facebook
People Connected to their Page or Events
Saved Audiences
Once the audience is selected, the user can filter the information that they are targeting to display the following:
Demographics
Page Likes
As you can see below:
You can also target:
Location
Language
Facebook Usage
Purchase Activity
Below, an example of a “Buyers Of” query:
Online Purchase Information is also offered:
This tool is wrapped up in a slick, tabbed interface and will be essential for persona marketing. So you may be thinking, what’s the biggest difference between Audience Insights and Page Insights? The biggest difference is the audience that you select. For advertisers, this tool will be invaluable for researching and mining audience data where Page Insights limit marketers to just the audience that likes their page.
For more information see the official release from Facebook. The feature is rolling out for those in the US within Facebook Ads Manager; it’s promised to come globally in the future.
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