Dos and don’ts of PPC advertising for universities

If you’re a marketing manager of a post-secondary education institution (or a PPC agency working on its behalf), then you already know that universities, colleges and similar organizations present specific challenges (and opportunities) for online advertisers.

Over the years, my advertising agency has had the pleasure of working with a number of these institutions, and we’ve learned (sometimes the hard way!) some important lessons.

Here are a few dos and don’ts of running PPC advertising for the education vertical market….

[Read the full article on Search Engine Land.]