Marketing analytics platform DemandJump is releasing this week its first product, an artificial intelligence-powered platform that tracks incoming site traffic.
Called Traffic Cloud, the platform has previously been tested with a couple of dozen brands in pharma, CPG, retail and e-commerce over eight months of a beta period. It maps visitor traffic to a brand’s website, so that Brand X can see the sites, blogs, search terms or social networks its visitors came from — going back three levels.
The referring data shows which traffic sources — including social influencers and types of content — generated the customers who bought the most on Brand X’s site.
With this information, a brand could, for instance, decide to spend money advertising on Site ABC, because that’s where the most traffic or the best customers come from.
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