Just in time for Father’s Day, appliance and electronics brand hhgregg, also known as Gregg Appliances, is out with #JokesFromDad, a social media campaign which encourages people to share their own Dad jokes. But only if they are bad.
The regional brand, with help from BLASTmedia, rounded up a bunch of kids — because, after all, kids appeal to everyone — dressed them like dads and had them tell really lame jokes for a video:
The video directs viewers to hhgregg.com/dad where, yes, you can shop for gifts for dad but also click on some kids — dressed like dads — to share tweets pre-populated with even more lame dad jokes. The tweet contains the first part of the joke and the image contains the punchline.
What do you call a fake noodle? pic.twitter.com/dJTASuWWtZ Get more jokes at: http://t.co/3rSZPzbmdQ #JokesFromDad — Steve Hall (@stevehall) June 11, 2015
The company is promoting the effort on its Facebook and Twitter presences:
#MyDadWouldAlwaysSay that he has the best jokes. We tend to disagree unless they’re told by cute kids: http://t.co/1G2QwxwnNa #JokesFromDad — hhgregg (@hhgregg) June 11, 2015
Enjoy our #FridayFunny w/ #JokesFromDad as told by cute kids – the best way to enjoy them: http://t.co/W0p2eXULVR — hhgregg (@hhgregg) June 12, 2015
Of the approach, hhgregg Digital Marketing Manager Andrew Vitale told MediaPost:
“Dad jokes are a part of family life, and it’s a unique twist on a Father’s Day promotion. We thought we’d create something unique for it.”
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