Marketing software firm, Custora, announced Tuesday that it has closed $6.5 million in Series A funding.
The Y Combinator company says the funds will be used to scale out sales and marketing and speed up development of the company’s B2C predictive marketing software platform for e-commerce teams to predict how customers will behave in the future.
“It’s a new type of software – part predictive analytics, part B2C marketing automation,” said Corey Pierson, Co-Founder and CEO of Custora. “The goal is for marketers to spend more time thinking about how to treat their customer segments at different points in the buying cycle, and less time caught up in data analysis and list management.”
Custora counts Ann Taylor, Guess, Bonobos and other retailers as customers.
The round was led by Foundation Capital with participation from Greycroft Partners and Valhalla Ventures.
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