According to
comScore’s estimates for Q2 2013, last quarter saw a 16 percent year-over-year growth in desktop-based retail e-commerce sales with $49.8 billion in spending. The earnings mark 15 consecutive quarters of positive year-over-year growth and eleven consecutive quarters of double-digit growth.
“Increased spending growth for the quarter not only reflects the long term share shift towards digital commerce, but also the near-term signals of sustained improvement in consumer sentiment,” said comScore chairman Gian Fulgoni, “This strength is particularly significant since the second quarter tends to be seasonally lighter for e-commerce, and, as such, represents a positive indicator for the back half of the year.”
ComScore reports 9.6 percent of consumers’ discretionary spending went to e-commerce last quarter, the highest second quarter share on record. Mobile commerce (m-commerce) experienced a 24 percent increase during the past year, with $4.7 billion spent via smartphones and tablets.
Apparel & Accessories, Digital Content and Subscriptions, Sports & Fitness, CPG and Home and Garden were the top-performing online product categories for the quarter.Retail E-Commerce (Non-Travel) Growth Rates Excludes Auctions, Autos and Large Corporate PurchasesTotal U.S. – Home & Work Locations (excl. Mobile)Source: comScore, Inc.QuarterE-Commerce Spending ($ Millions)Y/Y Percent ChangeQ1 2007$27,97017%Q2 2007$27,17623%Q3 2007$28,44123%Q4 2007$39,13219%Q1 2008$31,17811%Q2 2008$30,58113%Q3 2008$30,2746%Q4 2008$38,071-3%Q1 2009$31,0310%Q2 2009$30,169-1%Q3 2009$29,552-2%Q4 2009$39,0453%Q1 2010$33,98410%Q2 2010$32,9429%Q3 2010$32,1339%Q4 2010$43,43211%Q1 2011$38,00212%Q2 2011$37,50114%Q3 2011$36,30813%Q4 2011$49,69814%Q1 2012$44,28217%Q2 2012$43,15315%Q3 2012$41,93615%Q4 2012$56,78114%Q1 2013$50,18013%Q2 2013$49,84316%
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