Agencies say search, social spend will rise, but increases target 5 platforms
Source: Marketing Land Digital Agency Survey 2019 SAN JOSE — Media spending on search and social platforms is expected to increase this...
top of page
Search
Online shopping revenues will reach $126 billion by December 31, says Adobe
The Saturday before Christmas is known as either “Super Saturday” or “Panic Saturday,” depending on your perspective, and it should see...
Survey: Roughly 70 percent of ‘high tech’ companies spending less than 10 percent of mar
A new report from Adobe (written by consulting firm Ovum) promoting its “experience cloud” surprisingly finds that digital is still a...
Report: Digital now makes up 51% of US ad spending
Magna released a bullish assessment and forecast for US ad revenue in 2018 and 2019. The report covers all the major advertising and...
Native will dominate display spending in 2018
According to a new set of estimates from eMarketer, native advertising will comprise nearly 60 percent of display spending this year in...
Forecast: Digital advertising pulling away from TV on global basis
Forecaster Zenith has projected global TV ad spending will be $187 billion this year, while digital is slated to grow to $227 billion....
Report: 5G will drive $12 billion in new mobile commerce revenue by 2021
Mobile page speed matters. And new data from Adobe shows that with speed comes revenue. Adobe Digital Insights has released a report...
Cutting-edge martech? 65% of brands have no plans to invest this year
Marketers know that change is coming, thanks to new technologies like machine learning and virtual reality. But in a recent survey,...
Survey: Social and mobile are top drivers of new small business digital spending
Almost three-fourths of small businesses (70 percent) say they’re going to increase digital marketing investments this year. The primary...
Final holiday figures: $92B in e-commerce, omnichannel retail had big share
The final holiday online shopping tally is out. According to Adobe, total e-commerce sales (November 1 to December 31) hit $91.7 billion,...
Report: US advertisers spent $17.6 billion on digital ads in Q3
According to IAB data out today, US advertisers spent $17.6 billion on digital ads in Q3. The trade organization said this was “the...
Two new reports: The good news is marketers will spend more on martech
From Conductor’s report, “Marketing Executives Reveal Their 2017 Marketing Strategy” Two recent reports on marketing technology paint a...
Report: 2.5 million US businesses buying Facebook ads, spending $1,500 per year
According to a new report from Borrell Associates, nearly 80 percent of local businesses have a Facebook page, and 62 percent are buying...
Digital video to become “as important as TV,” creative best practices emerging
According to a new video ad spending study conducted by Advertiser Perceptions on behalf of the Interactive Advertising Bureau (IAB), 68...
US digital ad revenues top $59.6 billion in 2015, up 20 percent to hit another high
Another year, another record and double-digit growth for digital advertising in the US. Digital ad spend topped $59.6 billion in 2015, a...
New benchmarks: Google AdWords cost per acquisition across 20 industries [study]
Are you getting the biggest bang for your AdWords buck? It’s hard to gauge if you’re only looking at your own performance and competing...
Report: Spending on corporate websites exceeds TV, mobile growing fastest
Research firm Outsell just released its Annual Advertising and Marketing Study. Based on a survey of marketers, it outlines traditional...
Study: Sophisticated Bots Outwitting Marketers, Will Cost $7.2 Billion In 2016
Ad fraud is a major problem in digital advertising that results in billions of dollars in annual losses to marketers. While marketers are...
US Display Spend Will Overtake Search In 2016 [eMarketer]
The year that display ad spend finally overtakes search in the US may finally have arrived. Emarketer estimates that display ad spend in...
Forecast: Digital Spending To Surpass TV In US Next Year, Globally By 2017
Earlier this year, ZenithOptimedia projected that digital advertising would surpass traditional TV advertising by 2020. IPG’s Magna...
bottom of page