Fahad HJan 31, 20193 min readAgencies say search, social spend will rise, but increases target 5 platformsSource: Marketing Land Digital Agency Survey 2019 SAN JOSE — Media spending on search and social platforms is expected to increase this...
Fahad HDec 22, 20182 min readOnline shopping revenues will reach $126 billion by December 31, says AdobeThe Saturday before Christmas is known as either “Super Saturday” or “Panic Saturday,” depending on your perspective, and it should see...
Fahad HOct 9, 20182 min readSurvey: Roughly 70 percent of ‘high tech’ companies spending less than 10 percent of marA new report from Adobe (written by consulting firm Ovum) promoting its “experience cloud” surprisingly finds that digital is still a...
Fahad HSep 20, 20182 min readReport: Digital now makes up 51% of US ad spendingMagna released a bullish assessment and forecast for US ad revenue in 2018 and 2019. The report covers all the major advertising and...
Fahad HApr 11, 20181 min readNative will dominate display spending in 2018According to a new set of estimates from eMarketer, native advertising will comprise nearly 60 percent of display spending this year in...
Fahad HMar 26, 20181 min readForecast: Digital advertising pulling away from TV on global basisForecaster Zenith has projected global TV ad spending will be $187 billion this year, while digital is slated to grow to $227 billion....
Fahad HMar 5, 20182 min readReport: 5G will drive $12 billion in new mobile commerce revenue by 2021Mobile page speed matters. And new data from Adobe shows that with speed comes revenue. Adobe Digital Insights has released a report...
Fahad HMar 13, 20171 min readCutting-edge martech? 65% of brands have no plans to invest this yearMarketers know that change is coming, thanks to new technologies like machine learning and virtual reality. But in a recent survey,...
Fahad HJan 20, 20172 min readSurvey: Social and mobile are top drivers of new small business digital spendingAlmost three-fourths of small businesses (70 percent) say they’re going to increase digital marketing investments this year. The primary...
Fahad HJan 9, 20172 min readFinal holiday figures: $92B in e-commerce, omnichannel retail had big shareThe final holiday online shopping tally is out. According to Adobe, total e-commerce sales (November 1 to December 31) hit $91.7 billion,...
Fahad HDec 28, 20161 min readReport: US advertisers spent $17.6 billion on digital ads in Q3According to IAB data out today, US advertisers spent $17.6 billion on digital ads in Q3. The trade organization said this was “the...
Fahad HDec 14, 20161 min readTwo new reports: The good news is marketers will spend more on martechFrom Conductor’s report, “Marketing Executives Reveal Their 2017 Marketing Strategy” Two recent reports on marketing technology paint a...
Fahad HDec 2, 20162 min readReport: 2.5 million US businesses buying Facebook ads, spending $1,500 per yearAccording to a new report from Borrell Associates, nearly 80 percent of local businesses have a Facebook page, and 62 percent are buying...
Fahad HMay 2, 20162 min readDigital video to become “as important as TV,” creative best practices emergingAccording to a new video ad spending study conducted by Advertiser Perceptions on behalf of the Interactive Advertising Bureau (IAB), 68...
Fahad HApr 21, 20162 min readUS digital ad revenues top $59.6 billion in 2015, up 20 percent to hit another highAnother year, another record and double-digit growth for digital advertising in the US. Digital ad spend topped $59.6 billion in 2015, a...
Fahad HMar 24, 20161 min readNew benchmarks: Google AdWords cost per acquisition across 20 industries [study]Are you getting the biggest bang for your AdWords buck? It’s hard to gauge if you’re only looking at your own performance and competing...
Fahad HMar 16, 20161 min readReport: Spending on corporate websites exceeds TV, mobile growing fastestResearch firm Outsell just released its Annual Advertising and Marketing Study. Based on a survey of marketers, it outlines traditional...
Fahad HJan 19, 20162 min readStudy: Sophisticated Bots Outwitting Marketers, Will Cost $7.2 Billion In 2016Ad fraud is a major problem in digital advertising that results in billions of dollars in annual losses to marketers. While marketers are...
Fahad HJan 11, 20162 min readUS Display Spend Will Overtake Search In 2016 [eMarketer]The year that display ad spend finally overtakes search in the US may finally have arrived. Emarketer estimates that display ad spend in...
Fahad HDec 8, 20152 min readForecast: Digital Spending To Surpass TV In US Next Year, Globally By 2017Earlier this year, ZenithOptimedia projected that digital advertising would surpass traditional TV advertising by 2020. IPG’s Magna...
