Scott Brinker, martech pioneer and founder of chiefmartec.com, is launching a new live talk show on marketing technology issues and events: chiefmartecTV, sponsored by the MarTech Conference.
Each 30-minute episode will feature one special guest per month and will dive into martech issues in an unscripted point-counterpoint discussion.
The first chiefmartecTV show will be broadcast live on Blab on Friday, June 10, at 2:00 p.m. ET: http://blab.im/chiefmartec. Join us for an opportunity to ask Scott or his guest your own questions.
This month’s featured guest will be renowned marketing tech analyst David Raab from Raab Associates. The topic will be Accelerating Waves of Marketing Technology.
The rate at which new technology-powered marketing paradigms are arriving — recently: ABM (account-based marketing), CDP (customer data platforms), JOE (journey orchestration engines) — has been accelerating. This presents challenges for marketers to have enough time to absorb these innovations before the next one arrives. It also presents challenges for marketing tech vendors and their investors, who have traditionally followed a playbook of overinvesting in short-term growth to later reap rewards in market maturity. But what happens if something else disrupts their trajectory before they ever reach that maturity?
David and Scott will examine the dynamics of this phenomenon, debate its causes and effects and discuss strategies that marketers and vendors can use to manage it. You won’t want to miss this exciting episode. Join us on Friday!
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