A while back, Burger King introduced chicken fries — basically chicken fingers shaped like french fries — and they were a big hit. The brand brought them back last summer and quickly “ran out” as if there were some sort of worldwide chicken shortage.
Anyway, playing up this “scarcity,” Burger King has teamed with a chicken named Gloria who will go on a road show and determine whether or not Burger King restaurants across the nation will experience a return of the much-loved chicken fries. This road show will be documented via a live stream and shared through social media.
To make the determination, Gloria will rise up a ramp from a specially designed coop and choose between two bowls of food. One is labeled “yes.” The other, “no.” That simple choice will determine whether or not a given restaurant will get the fries.
Gloria begins her tour in the New York area and the excitement is being shared on the brand’s Facebook and Twitter pages with the hashtag #chickenfries:
From now on, what Gloria says, goes. Will Chicken Fries return?http://t.co/vYijxPMHlC https://t.co/xWevLcnn0P — Burger King (@BurgerKing) March 16, 2015
Gloria is making her first stop. 1088 Broadway, Bayonne, NJ. Are they coming back? Watch live http://t.co/0D775tI3Bt. pic.twitter.com/MZFNrrNT1L — Burger King (@BurgerKing) March 17, 2015
Almost, NJ. But Gloria said no to Chicken Fries today. Another chance tomorrow. http://t.co/0D775tZF03 pic.twitter.com/Z8gmmMLyux — Burger King (@BurgerKing) March 17, 2015
Gloria said no, and what Gloria says goes. No #ChickenFries for New Jersey. Watch it all go down https://t.co/LBpHFUShIG — Burger King (@BurgerKing) March 18, 2015
Maryland. Are #ChickenFries coming back? It’s up to Gloria. 3933 Bladensburg Road, 1PM. http://t.co/0D775tZF03 pic.twitter.com/wsEnkIRUcJ — Burger King (@BurgerKing) March 18, 2015
And just a few hours ago, a live stream shows Gloria saying “yes” to the Burger King located at 3933 Bladensburg Road Colmar Manor, MD.
The live streams are hosted on chickenfries.com where visitors can meet Gloria and follow her travels across the country.
Of course, not everyone is pleased with the promotion and are taking to Twitter to share their concerns:
So disgusted by @BurgerKing's actions. The way they promote this #ChickenFries thing as some sort of funny advertisement is just tasteless! — Fran (@BingeDiary) March 18, 2015
And what would a promotion involving an animal be without PETA jumping into the conversation:
DESPICABLE:@BurgerKing forcing a chicken to decide if her friends will become #ChickenFries: http://t.co/AqWyCFQLNk pic.twitter.com/uImBJVS9ND — PETA (@peta) March 17, 2015
That’s not stopping Burger King though. They’re also putting their message in front of everyone searching Google for “chicken fries”:
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