Ad tech firm Centro
announced its recently-launched DSP has added access to video advertising inventory through several ad exchanges and offers mobile audience targeting data from Oracle BlueKai and NinthDecimal.
The new video programmatic inventory suppliers include DoubleClick and Dailymotion exchanges and Facebook-owned LiveRail’s private exchange partners such as Microsoft AdExchange and Maker Studios. Centro partners with Pixelate to provide ad fraud monitoring.
“Powerful cross-channel capabilities are now a ‘must-have’ for marketers, whose customers are on multiple devices throughout the day. In our system, more than 50% of impressions bought are on mobile web and apps, which signifies how quickly this trend is moving,” said Kelly Wenzel, CMO of Centro in the statement. “By expanding video inventory and mobile data partnerships, Centro DSP is emerging as the programmatic ad buying platform of choice for the cross-channel marketer.”
Launched in May to serve regional, independent agencies and brands, the company says Centro DSP is now in use by 200 customers. Centro DSP offers managed support as well as self-serve interface.
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