Bitly has launched a new feature to give marketers more information about how people share and consume content.
Called Audience Intel, the tool offers enterprise level Bitly Brand Tool customers insight into how consumers interact with content shared using Bitly’s popular link-shortening service. Most notably, the feature isn’t limited to data about links that brands or publishers share themselves, but also provides information from the full Bitly network.
That network is giant — Bitly says more than 800 million links are shortened every month and there are more than 10 billion clicks from 2 billion unique people on those links — and Audience Intel has been designed to help marketers take action based on the data.
The tool parses the information into categories that will be familiar to users of social analytics platforms. Along with comparisons of total unique clicks on brand content versus content shared by the Bitly network, it gives info about which social networks are most used to share that content. It shows the time of day and day of week when people are interacting and has breakdowns for device (mobile, tablet and desktop) and operating system (iOS, Android, Mac OS and Windows).
The tool allows marketers to filter across multiple categories, meaning, for instance, that they could see when consumers are most apt to click on content on mobile devices and adjust their publishing tactics accordingly.
For more information about Audience Intel, see Bitly’s blog post.
Comments