
How to measure the true performance of your content
We’ve all heard the stats: This year, marketers plan to produce 70 percent more content than they did in 2015. Content marketing has...

Bitly Launches Tool For Channelizing Its Short Links
Bitly, which makes its living by turning long links into short ones, is today adding channelization. Called Bitly Campaigns, the new...

Bitly’s Audience Intel Gives Marketers More Data About Consumer Sharing
Bitly has launched a new feature to give marketers more information about how people share and consume content. Called Audience Intel,...

Bitly Is Shutting Down “Bundles” Because Of Spam & Low Use
Bitly is shutting down “bundles,” its feature that gives users the ability to share groups of links with one shortened link. Bundles were...

After Cutting Its Teeth On iTunes & Amazon, GeoRiot Now Offers Link Solutions For All E-Commerc
As e-commerce companies continue to expand to global audiences, the possibility for disconnect between online storefronts and potential...

Bitly Gives Brands A Way To Deep Link To Mobile Apps
Bitly is going deeper into mobile. The Internet’s leading link shortener announced today that it’s offering brand marketers a way to...

Bitly Warns About Compromised Accounts, Disconnects Facebook & Twitter For All Users
issued a warning late Thursday that accounts may have been compromised. The company has taken steps to minimize any damage, and is asking...

Will In-Store Bluetooth Beacons Marginalize QR Codes?
Despite some statistics showing that as many as 38 percent US adults under 35 have at some point scanned QR codes, most smartphone owners...

URL Shortening Giant Bitly Will Provide Click Data to Moz
Bitly, the Internet’s URL shortening leader, announced today that it will provide data and click-tracking technology to Moz. Moz’s...

Bitly Launches “Realtime,” An Attention Ranking Engine
Popular URL shortener and bookmarking tool bitly has announced “realtime,” an aptly named real-time discovery engine. Realtime pulls in...

Bitly Gets Back To Its URL Shortening Roots
Many Bitly users were upset when the company relaunched its website last week and, in the process, shifted more toward a social...

The New Bitly: From Short URLs To Social Network
rolled out a major overhaul today, expanding its service beyond URL shortening into something that looks like its own social network,...

















