Ah, yes. Who doesn’t love free beer? Well maybe wheat-hating Paleo diet fans, but this is an article about digital marketing, not nutrition, so we’re going to leave that one alone.
Anyway, beer brand Fuller’s London Pride is offering a free pint to anyone who tweets @London_Pride at Noon (London time) using the hashtag #TweetAt12. People are then DM’d a coupon code they can redeem they can redeem at a Fuller’s Pub.
London Pride is pushing the promotion on Twitter, Facebook and Instagram:
We taste test Pride every day at 12. Now we're inviting you to help us check the quality, for free. #TweetAt12 pic.twitter.com/ZKTlJJgv9P — London Pride (@London_Pride) May 6, 2015
The #TweetAt12 promotion, created by The Corner, coincides with a taste test at the brewer’s Chiswick brewery which it presents via YouTube each day at Noon.
The online campaign is supported offline with billboards and print.
People seem to love the campaign:
woo hoo. Thanks @London_Pride #TweetAt12 — Fleur Andrews (@FleurAndrews) May 6, 2015
My lucky day @London_Pride Just sent me two x free pint tokens for their excellent #TweetAt12 #promotion #beer today and tomorrow! — Ivan Clark (@wobblyclark) May 6, 2015
@London_Pride I would love a pint! As long as it doesn't involve James May #TweetAt12 — David Campbell (@campbelld7) May 6, 2015
@London_Pride I hope I'm in time for my #freepint!! #TweetAt12 what a great campaign! #minesapride #londonbeers #fullers — Ollie Bareham (@olliebareham) May 6, 2015
The campaign follows last year’s #EmptyPint campaign which encouraged people to tweet a picture of their empty pint glass to receive a free refill. That effort earned 5.7 million impressions for the brand.
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