MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the current market for B2B marketing automation platforms and the considerations involved in implementing marketing automation software. It addresses these questions:
What factors are driving the adoption of B2B marketing automation platforms?
Who are the leading players in B2B marketing automation?
What capabilities do B2B marketing automation platforms provide?
Does my company need a marketing automation platform?
How do I evaluate which platform is best for my business?
If you are considering licensing a B2B marketing automation platform, this report will help you decide whether you need to. Visit Digital Marketing Depot to get your copy.
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