Social data and analytics provider General Sentiment released its Q1 2012
Global Brands report. The ranking of brands in the study is based on the firm’s use of sentiment analysis (“frequency and exposure of news mentions and social dialogue”). Brands are then valued on the basis of General Sentiment’s related scoring methodology.
The top/most valuable brand in the study was Apple, followed by Google and Microsoft. Yahoo was ninth.
The report says that Google was marginally harmed by the introduction of its new privacy policy in March, which generated a “backlash” and negative social media discussions when it was introduced.
There are numerous brand ranking studies in the market by a range of firms. Each uses a slightly different methodology to calculate value or rank. However Apple and Google usually wind up number one and two regardless of the ranking methodology.
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