Marketing on Amazon just became a whole lot more appealing for brands. New, customizable, pages are coming for brands that not only allow brand managers to update the look/feel, but also the messaging to customers. The new brand pages will allow brands to feature products, post messages, and view analytics.
Once a brand is registered on Amazon, they can choose from the following templates:
All Products
Posts with Merchandising
Posts Only
Each of the template features a large “hero widget” that looks similar to Facebook cover photo or Twitter Header image. The new look is much more visual and will absolutely appeal to high fashion/upscale brands.
The most interesting aspect of the new brand pages is the ability for brands to post messages on their Amazon page. Marketing messages, sales and more can be posted to a brand’s page and will also have the ability to be pushed simultaneously to the matching Facebook page. Administrators will have the ability to schedule posts as well, something quite appealing for sales and time-based offers.
Analytics are also built into the brand pages. Marketers will have the ability to track:
Reach
View
Considerations
Purchase lift
All of the elements will be able to be tracked back to page and post performance:
To get started, head over to Amazon and register your brand.
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