Amazon is hoping to extend its reach and integration beyond its own properties with yesterday’s launch of Login with Amazon. The new service lets Amazon’s 200+ million users to sign into websites, games and apps with their Amazon logins. Third-party developers can implement Login with Amazon on their web and mobile properties in the same way they integrate social logins like Facebook, Twitter and Google.
Unlike those social logins, however, Amazon has the unique appeal for ecommerce and transactional developers as it allows users to sign in and checkout using their Amazon accounts. Login with Amazon let’s users by-pass long registration and checkout processes, making it that much more appealing to make a purchase or trial-run an app with one click.
“Login with Amazon enables app developers and website owners to leverage Amazon’s trusted sign-in solution, allowing them to focus on providing a great experience for their customers,” said Michael Carr, Amazon Vice President, eCommerce Services. “Amazon customers now have a hassle-free way to quickly and securely sign-in to apps, games and websites, without having to remember yet another password.”
Amazon subsidiaries, Zappos and Woot, have been early testers of Login with Amazon. According to Amazon, Zappos saw 40 percent of new customers opt to sign in with an Amazon account. Woot saw users choosing Login with Amazon twice as often as any other social login on their site, and those users had higher conversion rates.
The free service is based on the popular OAuth 2.0 authorization framework and can be implemented on Web, Android and iOS properties.
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