Airbnb’s “Home to You” campaign is taking its rental properties to a new level, offering the winged inhabitants of Louisiana’s Audubon Park Island a stylish collection of birdhouses.
The rental property website known for its unique selection of vacation, apartment and home rentals has created 50 birdhouses inspired by actual properties as part of its “Home to You” campaign. Equipped with detailed furnishings and decor to match the real-life rentals, the miniature replicas of Airbnb properties were designed by an artistic team that included a miniature prop artist, miniature expert, birdhouse expert and an ornithologist.
The campaign includes the Birdbnb.com website and a video showcasing the work that went into building the birdhouses. The “Home to You” video also includes footage from the campaign’s kick-off event hosted at Audubon Park Island’s Tree of Life where the birdhouses are currently on display.
According to the AdsoftheWorld.com, Pereira & O’Dell, USA is the ad agency behind the video. It was directed by music video and film director Alma Har’el, and includes music by Zach Shields.
The campaign is a creative way to highlight the site’s offerings, showing the details that make many of Airbnb’s properties so unique. You can view all 50 birdhouses on the Birdbnb.com website, or watch the video to see the birdhouse artists at work:http://www.youtube.com/watch?v=QJpMk8uuvoY#t=159
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