As e-commerce companies continue to expand to global audiences, the possibility for disconnect between online storefronts and potential customers grows exponentially – but, one e-commerce solution believes it has the answer.
GeoRiot is helping remove the geo-fragmentation problem for companies wanting to sell to global consumers with technology that builds country, device and OS specific links.
“GeoRiot makes it so you don’t have to go through hurdles,” says its CEO and co-founder Jesse Lakes, “When we’re doing our job well, you don’t know we exist.” In 2012, Lakes returned to the company he had started three years prior after serving as iTune’s global product manager for its app store, iBookstore and the Mac app store affiliate program.
Originally working with iTunes and Amazon affiliates, GeoRiot has now expanded its core technology to everyone, including smaller e-commerce companies.
According to Lakes, conversion rates are dependent on the number of storefronts, products and niches a global e-commerce company may have. The more links to pages that are not language-specific, the greater the chance of lost conversions and revenue.
Looking at one client’s data, GeoRiot found the percentage of page links resulting in error for online visitors from Japan and India was as high as 98 percent.
Percentage of Links Resulting in Errors
GeoRiot helps decrease the chance of error with advanced geo-targeting link-shortening solutions, making it possible for e-commerce companies to create specific link destinations by country, device, and operating system, as well as date-of-click.
By offering country and region-specific link solutions, GeoRiot is helping bridge the gap so that e-commerce companies can offer international customers a more satisfying online experience.
Lakes says his company’s technology helps remove the disconnect for storefronts, and provides enhanced social and mobile user experiences, making promotional content like tweets more user friendly.
GeoRiot also offers a complete link management system and analytics dashboard showing metrics like clicks and earnings per click at the account, group and link level.
GeoRiot Analytics Dashboard
As marketing leaders own over more and more of their company’s technology decisions, solutions like GeoRiot will take front and center for CMOs faced with the challenge of capturing global audiences.
Lakes says the conversations his team is having with e-commerce companies about their link challenges usually starts with the employees who are in the trenches, but it’s the CMOs who generally make the final decision.
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