As part of its partnership with college football’s Heisman Trophy, Aflac has teamed up with 1991 Heisman Trophy winner Desmond Howard for a new campaign that includes an online sweepstakes.
The company aims to connect the idea of speed on the playing field to speed in getting insurance claims paid. In a press release announcing the partnership, Howard said, “During my playing days, I learned the importance of speed on the field. But it’s just as important off the field – especially when it comes to getting insurance claims paid quickly to help you get back in the game of life.”
While the campaign will launch with a television commercial, the partnership sweepstakes will roll out across the brand’s Facebook, Twitter, Instagram and YouTube pages with a YouTube homepage takeover August 28. The campaign hashtag is #AflacSweeps.
.@DesmondHoward & I are taking over YouTube today! Visit now to play our game & then enter the #AflacSweeps! #GameOn http://t.co/j4erRGnUDg — Aflac Duck (@aflacduck) August 28, 2014
Post by Aflac Duck.
The takeover unit will feature an interactive football game which visitors can play as well as enter the sweepstakes for a chance to win the Ultimate College Football Experience.
Three winners will get a one-on-one meet-and-greet with Howard as well as two tickets to one of three of the biggest college football matchups in November, roundtrip airfare, hotel accommodations, ground transportation and a $500 prepaid debit card to use as they choose.
The TV Commercial:
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