The AdWords team behind shopping ads has been very busy improving their offering, with at least 11 major new capabilities launched in the past six months.
Even if you’re using AdWords regularly, it’s easy to have missed some of these new capabilities that may be buried deep in the UI. To make sure you’re not missing any opportunities, here’s a roundup of what’s new in AdWords Shopping ads, along with my thoughts on how to use all these features to drive more sales and profits for your ecommerce business.
The new features fall into a few different buckets that I’ll cover here one by one:
Finding what to sell
Getting it added to your merchant feed
Selling more
Selling more profitably
I’ll wrap it up with a few extra tips based on my experiences with shopping ads.
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