AdWords On-The-Go With New Android App

This week, Google launched an AdWords app for Android users. The app is now available for download globally on the Google Play Store.

The AdWords for Android app, which had an initial debut in Canada last month, lets advertisers monitor campaigns and offers some management capabilities, including updating bids and campaign budgets. A dashboard provides a view of impressions, clicks, click-through rate as well as cost and conversions, each of which can be drilled into at the ad group, with segmenting by day of week and device.

Users can link multiple AdWords accounts with the app and toggle between them. Google has had an app for its AdWords Express product, but this marks the first mobile app for the full Adwords platform.

An iOS version will be coming, but no timing has been announced.