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Writer's pictureFahad H

Adobe keeps Sensei busy with new content assignments

The Adobe Sensei logo

The Adobe Sensei logo


Adobe is adding more responsibilities to Sensei’s job description, announcing this week a variety of new content-oriented integrations and enhancements in Adobe Experience Manager (AEM) that are powered by the artificial intelligence layer.

There’s Smart Tag, which can automatically add metadata keywords to images based not only on system-recognized logos, but also on visual patterns that the system has been trained to notice.

Strategy and Product Marketing Director Haresh Kumar told me this could include, for instance, the kinds of distinctive patterns associated with fashion brands Louis Vuitton, Burberry or Prada. It could also be different kinds of product models like cars, or even, for Adidas, different kinds of cleats.

“Most auto-tagging,” he pointed out, “doesn’t recognize different kinds of cleats.”

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