Bombora makes its living by tracking what products B2B users research on the web, and then it provides data so others can market to those visitors’ companies.
Dstillery offers a targeted B2C ad platform that employs machine learning to optimize its targeting, combining a data management platform (DMP) and a demand-side platform (DSP).
This week, the two New York City-based companies announced a partnership where Dstillery uses Bombora’s intent data to target B2B companies whose employees have shown interest in specific products. This is Dstillery’s first move into the B2B market, while Bombora has worked with other DMPs and ad providers.
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