A free interactive augmented reality app is helping to promote a new IMAX family documentary about pandas.
The IMAX film, appropriately called “Pandas,” depicts how real-life captive-born pandas are reintroduced into the wild. The movie has opened at IMAX theaters in US museums and will be made available to other IMAX theaters this summer.
To expand on the film’s educational experience, the New York City-based VR creative agency Moth + Flame has created Pandas AR, an interactive experience for iOS smartphones and tablets. An Android version is scheduled for release in a few months.
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