As expectations and challenges continue to mount, many CMOs today feel under siege. CMOs are expected to drive sales, be accountable for ROI, and own the entire customer experience, all while being hamstrung by limited resources and incomplete, siloed data. At some Fortune 500 companies, CMOs are even being replaced by new C-suite roles such as Chief Growth Officer.
This report from Dialogtech explains how CMOs can incorporate strategies for the call channel and voice to score important wins early in 2019, better secure their role, and position their brand optimally for the future.
Visit Digital Marketing Depot to download “Four Strategies CMOs Can Use to Drive Growth in 2019.”
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