Technology in marketing abounds. Marketers use tools to send emails, track customer and prospect engagement and save preference information for future use.
But with the growth of technology in marketing come the challenges of martech implementations. Marketers are constantly installing new solutions that will help them work smarter and reach leads more effectively, and successful implementation of these tools is imperative.
Marketing organizations are finding themselves functioning like IT organizations as they migrate to new technologies, integrate existing solutions and make upgrades from older versions. But unlike IT organizations, which are well-versed in successful implementations, this is a relatively new function for marketing organizations.
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