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Writer's pictureFahad H

20 expert predictions: Here’s what successful marketers will do in 2019





Aaron Strout

Mobile

Augmented reality will continue to give marketers the ability to layer on data and computer generated graphics on top of video, photographs and day-to-day life through our phones. Aaron Strout



Alexis Sanders

SEO

Companies should focus on seamlessness across all channels, consolidate recurring tasks, leveraging data to build personalized experiences and instilling credibility in all aspects. Alexis Sanders




Andy Betts

Martech

Smart CMOs aren’t concerned about the shiniest new kid on the block or getting the sexiest toys. They’re figuring out a stack with AI-powered tools in all the right places. Andy Betts



Andy Taylor

SEM

Brands need to be investing time and resources into feed management and proven campaign optimization tactics like query mapping. Andy Taylor




Brittany Page

SEM

When creating content, focus less on optimizing for keywords and more on optimizing for user experience. Brittany Page



Chris Loretto

Martech

With Facebook recently introducing AR ads — following the lead of Snapchat — we have only scratched the surface of what this technology can accomplish. Chris Loretto




David Dowhan

Martech

We’ll see experimental marketers embrace AI across additional programmatic channels, such as radio and direct mail, which will help drive further education, development and adoption across the martech ecosystem. David Dowhan



Kirk Williams

SEM

I think we will see full integration of Google’s page crawling service into Google Merchant Center by the 2019 holidays. In other words, I think we’ll see the feed begin it’s gasping, final breaths. Kirk Williams




Kyle Hendericks

Email

To maximize revenue from email marketing campaigns, marketers need to ensure they are sending relevant content to high quality value email subscribers and stop focusing on the total quantity of emails sent. Kyle Henderick



Nick Worth

Analytics

Now more than ever, consumers expect brands to understand them and treat engagements as evidence that they are committed to knowing them better as individuals. Nick Worth




Rick Jones

Content

Forward-thinking organizations will take full advantage of AI to learn behaviors around supporting and automating collaboration for various users and their unique content needs. Rick Jones



Rob Rasko

Martech

Pros who understand digital media and programmatic advertising are already sought after, and the opportunities that will be created by Amazon’s HQ2 will only turn up the heat in the fight for talent. Rob Rasko




Ryan Kelly

SEM

Netflix would have to build an ad business from scratch, but it has already built one of the most sophisticated internal digital marketing teams and is one of the country’s largest advertisers. Ryan Kelly



Ryan Phelan

Email

Marketers must get smarter about how we explain and implement and do things in a scalable way instead of buying a technology that just allows us to check a box in our reports to the directors of our companies. Ryan Phelan




Sam Bocetta

Martech

Most of what we do on mobile devices is snappy and instinctive. So if a notification looks genuine, we only occasionally verify whether it could be a fake. Sam Bocetta



Susan Wenograd

Paid Social

As the paid social avenues have grown, diversified and stumbled, there’s a growing awareness among advertisers about the perils of relying on last-click attribution. Susan Wenograd




Jim Yu

SEO

Consumers are not only looking to identify a product or service to meet their needs, they’re using search to learn everything they possibly can. Jim Yu



Julian Baring

Analytics

Dynamic advertising media that addresses every user in a personalized way will increasingly liberate us from the same boring banner used in programmatic in the coming year. Julian Baring




Peter Isaacson

B2B

By integrating technologies such as CRM, marketing automation, and ABM platforms, marketers can start to share data across these applications. Peter Isaacson



John Steinert

ABM

If it’s going to require too much training for your team to experience the value, you’re looking at a non-starter. John Steinert

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