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Understanding your customers with live chat

Sales has changed – messaging and live chat is the new medium for initial sales conversations, not the phone calls or leisurely lunches...

How to master your sales handover

In a relay race, the most exciting moments often come not at the finish line, but when the baton gets passed from one runner to the next....

The big whale and the long tail

In “Moby Dick”, Ishmael is taken by Captain Ahab’s quest to seek revenge on the whale that took so much from him. Most sales reps, myself...

Qualifying leads for quality not quantity

The process of qualifying leads through live chat is a bit like dating or finding the right job. What it boils down to is discovering if...

Hiring for sales in a product-led world

Founders make natural salespeople. So much of what they do, particularly fundraising, is selling. They’re the first and best salesperson...

How to build and structure your sales team

The traditional SaaS sales team structure is built on outbound sales — an approach that requires salespeople to pursue leads that are...

How to show customers the value of free

The way technology is sold to businesses has changed fundamentally in the last decade and as a result so has the role of customer...

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