
Understanding your customers with live chat
Sales has changed – messaging and live chat is the new medium for initial sales conversations, not the phone calls or leisurely lunches...

How to master your sales handover
In a relay race, the most exciting moments often come not at the finish line, but when the baton gets passed from one runner to the next....

Build your customer relationships around consistency and trust
It feels like we’re entering a golden age in relationships between customers and businesses. But really we’re just coming full circle....

Convert your hottest leads right from Slack with our new two-way integration
Today, we’re introducing a new two-way Slack integration that allows you to respond to leads super fast from the app you have open all...

Announcing the starter kit for sales live chat
At Intercom, we’ve spent years learning first hand the benefits – and challenges – of making it incredibly easy to chat with your website...

The big whale and the long tail
In “Moby Dick”, Ishmael is taken by Captain Ahab’s quest to seek revenge on the whale that took so much from him. Most sales reps, myself...

How to start account-based marketing in 5 steps
The sales industry is full of buzzwords, but unlike many that have faded over the past few years, account-based marketing has only become...

Ingredients to build a product first company
Sales first, marketing first, technology first. There’s lots of ways to build a company. Today we’re in an era of product first...

Using case studies to tell your story for you
It’s easy to forget how much those of us in B2B SaaS companies ask of our potential customers. We’re not just asking them to whip out...

The Upsell Messaging Starter Kit: taking the selling out of upselling
A successful business is built on growing your existing customers, not just acquiring new ones. Today, we’re launching our Upsell...

Qualifying leads for quality not quantity
The process of qualifying leads through live chat is a bit like dating or finding the right job. What it boils down to is discovering if...

Why SaaS sales people should think like consultants
There are few interactions more cringeworthy than a SaaS sales rep hard-selling a prospect. They can be awkward, uncomfortable and, at...

The end of “just checking in” with customers
When it comes to engaging with customers, modern messaging tools can be a blessing and a curse to relationship management teams. On the...

Hiring for sales in a product-led world
Founders make natural salespeople. So much of what they do, particularly fundraising, is selling. They’re the first and best salesperson...

12 steps to creating landing pages that convert
So you have an amazing product and it’s time to create a killer landing page to sell it. Here’s how we did it. Most landing pages for...

Why sales and support should be friends, not foes
Sales and support teams usually aren’t seen as having much in common. In fact, at most companies a certain amount of tension between...

The value of salespeople who don’t just sell
The typical salesperson is more focused on prospecting new clients than driving value for existing customers. By passing off clients...

How to build and structure your sales team
The traditional SaaS sales team structure is built on outbound sales — an approach that requires salespeople to pursue leads that are...

How to show customers the value of free
The way technology is sold to businesses has changed fundamentally in the last decade and as a result so has the role of customer...
























