Ingredients to build a product first company

Sales first, marketing first, technology first. There’s lots of ways to build a company. Today we’re in an era of product first companies, and because of this lots has changed.

At the amazing Nordic Business Forum last year, I spoke to crowd of over 8,000 (my new record!) about the common traits that all product first companies share. They all:

1. have a strong vision

2. create a product that’s feasible, desirable and viable

3. keep their focus

4. capture the value they want to create

5. measure their business properly

6. and are very patient for growth

There are a few public clips from the talk, the full slides are below. Enjoy!

Des Traynor on how to create a product first company from Intercom

#CompanyBuilding #productmarketing #ProductFirst #sales