Fahad HJan 24, 20192 min readRetention is a lesson in proactivityPrevention is better than cure – it’s an age old adage that can be applied to the health of your customer churn and retention rates. When...
Fahad HJun 15, 20183 min readUsing cohort analysis to improve retentionThere are few issues more important than customer retention when running software-as-a-service businesses. It’s no good acquiring...
Fahad HMar 20, 20182 min readReduce your churn with a retention messaging strategyA successful SaaS business is built on retaining your existing customers, not just acquiring new ones. Today, we’re launching The...
Fahad HMar 2, 20186 min readMarketing doesn’t stop when you’ve acquired a customerIn the very early days of any SaaS business, you will employ numerous marketing tactics to acquire your first customers: blog posts, paid...
Fahad HFeb 20, 20186 min readC.A.R.E. – a simple customer onboarding frameworkA well considered and well maintained onboarding funnel will grow your business. A leaky one could kill it. In software, when you think...
Fahad HJun 7, 20175 min readIf acquisition is easy, retention can be tooPeter Drucker once said the only purpose of a business is to make and keep a customer. For the past decade, software companies have been...
Fahad HOct 17, 20144 min readHow Invision uses Intercom to scale authenticity“Would I want to receive this in my inbox?” This is the single most important question Ben Jordan (pictured above), VP of Customer...
Fahad HJul 15, 20144 min readRetain your customers by talking to a humanMarketing people worry developers can be a tough audience to communicate with, but that doesn’t have to be the case. For us at Pusher...
