Fireside Musings: The Growth Of Real-Time Bidding
predicting continued growth over the next several years. Much of the growth behind RTB has been from two specific areas: mobile and...
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Fireside Musings: The Growth Of Real-Time Bidding
predicting continued growth over the next several years. Much of the growth behind RTB has been from two specific areas: mobile and...
When Pigs Fly: Why Facebook And Google Are Becoming Ad Partners
After all, Google took over the top spot in digital display revenue from Facebook last year, according to eMarketer. That same study...
When Pigs Fly: Why Facebook And Google Are Becoming Ad Partners
After all, Google took over the top spot in digital display revenue from Facebook last year, according to eMarketer. That same study...
Programmatic Ad Buying: A Tactical Primer
A few months ago, we covered the four strategic phases of lean display advertising. The first phase consists of setting up your initial...
Programmatic Ad Buying: A Tactical Primer
A few months ago, we covered the four strategic phases of lean display advertising. The first phase consists of setting up your initial...
The Consumer’s View Of A Programmatic World
I have written a lot about what Big Data and Programmatic Marketing really mean (as well as what they do not). As marketers, we spend a...
The Consumer’s View Of A Programmatic World
I have written a lot about what Big Data and Programmatic Marketing really mean (as well as what they do not). As marketers, we spend a...
For Twitter Retargeting, Communication Is Key
This past July, Twitter followed in Facebook’s footsteps with the announcement of retargeting. In a company blog post, Twitter said that...
For Twitter Retargeting, Communication Is Key
This past July, Twitter followed in Facebook’s footsteps with the announcement of retargeting. In a company blog post, Twitter said that...
Infographic: How Retargeting Through Facebook Exchange Works
They’ve been to your site and left. Chances are, those prospects will head to Facebook, at some point. If so, you have the ability to...
Infographic: How Retargeting Through Facebook Exchange Works
They’ve been to your site and left. Chances are, those prospects will head to Facebook, at some point. If so, you have the ability to...
3 Essential Secrets To Becoming A Programmatic-Savvy CMO
It’s hard to get away from the terms “programmatic marketing” and “big data” these days. But what does today’s CMO really to need to know...
3 Essential Secrets To Becoming A Programmatic-Savvy CMO
It’s hard to get away from the terms “programmatic marketing” and “big data” these days. But what does today’s CMO really to need to know...
Navigating Around Icebergs: How Elemental Data Charts A Better Course For Display Advertising
Icebergs are deceptive. Their icy peaks jut out of frigid waters, revealing only a fraction of their volume. What appears to be a small,...
Navigating Around Icebergs: How Elemental Data Charts A Better Course For Display Advertising
Icebergs are deceptive. Their icy peaks jut out of frigid waters, revealing only a fraction of their volume. What appears to be a small,...
The Real State Of Programmatic Marketing
Clearly, we have an industry awash with talk about programmatic marketing and big data. But what is real, and what is BS? What practical...
The Real State Of Programmatic Marketing
Clearly, we have an industry awash with talk about programmatic marketing and big data. But what is real, and what is BS? What practical...
Quantcast’s FBX Integration Goes Beyond Retargeting, Lets Advertisers Target Prospects At Scal
Quantcast predicatively models target audiences based on the online media habits of an advertisers’ converting customers and then applies...
Quantcast’s FBX Integration Goes Beyond Retargeting, Lets Advertisers Target Prospects At Scal
Quantcast predicatively models target audiences based on the online media habits of an advertisers’ converting customers and then applies...
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