Fahad HNov 11, 20133 min readFireside Musings: The Growth Of Real-Time Biddingpredicting continued growth over the next several years. Much of the growth behind RTB has been from two specific areas: mobile and...
Fahad HNov 11, 20133 min readFireside Musings: The Growth Of Real-Time Biddingpredicting continued growth over the next several years. Much of the growth behind RTB has been from two specific areas: mobile and...
Fahad HOct 21, 20132 min readWhen Pigs Fly: Why Facebook And Google Are Becoming Ad PartnersAfter all, Google took over the top spot in digital display revenue from Facebook last year, according to eMarketer. That same study...
Fahad HOct 21, 20132 min readWhen Pigs Fly: Why Facebook And Google Are Becoming Ad PartnersAfter all, Google took over the top spot in digital display revenue from Facebook last year, according to eMarketer. That same study...
Fahad HOct 18, 20137 min readProgrammatic Ad Buying: A Tactical PrimerA few months ago, we covered the four strategic phases of lean display advertising. The first phase consists of setting up your initial...
Fahad HOct 18, 20137 min readProgrammatic Ad Buying: A Tactical PrimerA few months ago, we covered the four strategic phases of lean display advertising. The first phase consists of setting up your initial...
Fahad HOct 9, 20134 min readThe Consumer’s View Of A Programmatic WorldI have written a lot about what Big Data and Programmatic Marketing really mean (as well as what they do not). As marketers, we spend a...
Fahad HOct 9, 20134 min readThe Consumer’s View Of A Programmatic WorldI have written a lot about what Big Data and Programmatic Marketing really mean (as well as what they do not). As marketers, we spend a...
Fahad HSep 11, 20134 min readFor Twitter Retargeting, Communication Is KeyThis past July, Twitter followed in Facebook’s footsteps with the announcement of retargeting. In a company blog post, Twitter said that...
Fahad HSep 11, 20134 min readFor Twitter Retargeting, Communication Is KeyThis past July, Twitter followed in Facebook’s footsteps with the announcement of retargeting. In a company blog post, Twitter said that...
Fahad HAug 27, 20131 min readInfographic: How Retargeting Through Facebook Exchange WorksThey’ve been to your site and left. Chances are, those prospects will head to Facebook, at some point. If so, you have the ability to...
Fahad HAug 27, 20131 min readInfographic: How Retargeting Through Facebook Exchange WorksThey’ve been to your site and left. Chances are, those prospects will head to Facebook, at some point. If so, you have the ability to...
Fahad HAug 14, 20134 min read3 Essential Secrets To Becoming A Programmatic-Savvy CMOIt’s hard to get away from the terms “programmatic marketing” and “big data” these days. But what does today’s CMO really to need to know...
Fahad HAug 14, 20134 min read3 Essential Secrets To Becoming A Programmatic-Savvy CMOIt’s hard to get away from the terms “programmatic marketing” and “big data” these days. But what does today’s CMO really to need to know...
Fahad HJul 24, 20133 min readNavigating Around Icebergs: How Elemental Data Charts A Better Course For Display AdvertisingIcebergs are deceptive. Their icy peaks jut out of frigid waters, revealing only a fraction of their volume. What appears to be a small,...
Fahad HJul 24, 20133 min readNavigating Around Icebergs: How Elemental Data Charts A Better Course For Display AdvertisingIcebergs are deceptive. Their icy peaks jut out of frigid waters, revealing only a fraction of their volume. What appears to be a small,...
Fahad HJul 17, 20135 min readThe Real State Of Programmatic MarketingClearly, we have an industry awash with talk about programmatic marketing and big data. But what is real, and what is BS? What practical...
Fahad HJul 17, 20135 min readThe Real State Of Programmatic MarketingClearly, we have an industry awash with talk about programmatic marketing and big data. But what is real, and what is BS? What practical...
Fahad HJul 15, 20131 min readQuantcast’s FBX Integration Goes Beyond Retargeting, Lets Advertisers Target Prospects At ScalQuantcast predicatively models target audiences based on the online media habits of an advertisers’ converting customers and then applies...
Fahad HJul 15, 20131 min readQuantcast’s FBX Integration Goes Beyond Retargeting, Lets Advertisers Target Prospects At ScalQuantcast predicatively models target audiences based on the online media habits of an advertisers’ converting customers and then applies...
