What if you could “retarget” the audiences of specific websites that likely have similar visitor profiles as yours? The self-serve...

What if you could “retarget” the audiences of specific websites that likely have similar visitor profiles as yours? The self-serve...

Many major retailers do not send their transactional emails from the same email service provider (ESP) as their promotional emails. In...

Many major retailers do not send their transactional emails from the same email service provider (ESP) as their promotional emails. In...

Today, AdRoll announced a private beta launch of a new mobile retargeting offering that enables marketers to retarget users across...

Today, AdRoll announced a private beta launch of a new mobile retargeting offering that enables marketers to retarget users across...

Nothing has evolved more in online marketing than the way we identify and target users. Just a few years ago, segmentation of publishers...

Nothing has evolved more in online marketing than the way we identify and target users. Just a few years ago, segmentation of publishers...

You visit your favorite retailer’s website. Upon your arrival, the site drops cookies on your browser. Next thing you know, you’re seeing...

You visit your favorite retailer’s website. Upon your arrival, the site drops cookies on your browser. Next thing you know, you’re seeing...

It’s never been easy to keep up with business and marketing trends. Conflicting information abounds online, and new digital tools arrive...

It’s never been easy to keep up with business and marketing trends. Conflicting information abounds online, and new digital tools arrive...

Web surfers aren’t going to engage with the same dreary creative displayed over and over again. This makes it key to vary your message,...

Web surfers aren’t going to engage with the same dreary creative displayed over and over again. This makes it key to vary your message,...

Forget the Grinch that stole Christmas. This year, maybe it’s ad retargeting that’s stealing Christmas, at least the surprise of what...

Forget the Grinch that stole Christmas. This year, maybe it’s ad retargeting that’s stealing Christmas, at least the surprise of what...

Triggit released year-over-year data showing performance increases across the board for its advertiser set. In 2012, most advertisers...

Triggit released year-over-year data showing performance increases across the board for its advertiser set. In 2012, most advertisers...

Based on the corporate IP address, DemandBase identifies the company a web visitor is from in real-time and then, depending on the...

Based on the corporate IP address, DemandBase identifies the company a web visitor is from in real-time and then, depending on the...