Fahad HApr 28, 20165 min readHow to protect yourself against ad fraudWe have come a long way in our examination of online ad fraud. So far, we have learned: what ad fraud looks like, why it exists and who...
Fahad HApr 28, 20165 min readHow to protect yourself against ad fraudWe have come a long way in our examination of online ad fraud. So far, we have learned: what ad fraud looks like, why it exists and who...
Fahad HMar 3, 20165 min readWho Should Be Responsible For Stopping Programmatic Ad Fraud?In the first two installments of this ad fraud series, we examined what ad fraud looks like and discussed the reasons why ad fraud...
Fahad HMar 3, 20165 min readWho Should Be Responsible For Stopping Programmatic Ad Fraud?In the first two installments of this ad fraud series, we examined what ad fraud looks like and discussed the reasons why ad fraud...
Fahad HNov 9, 20154 min readWhy Programmatic Advertising Fraud ExistsIn my last column, we covered what fraud is, the magnitude of the problem, and the many ways in which it takes shape. We are now going to...
Fahad HNov 9, 20154 min readWhy Programmatic Advertising Fraud ExistsIn my last column, we covered what fraud is, the magnitude of the problem, and the many ways in which it takes shape. We are now going to...
Fahad HSep 28, 20156 min readThe Many Faces Of Programmatic Ad FraudThe topic of advertising fraud in the programmatic sector is a jugular issue concerning marketers today. The openness that allows...
Fahad HSep 28, 20156 min readThe Many Faces Of Programmatic Ad FraudThe topic of advertising fraud in the programmatic sector is a jugular issue concerning marketers today. The openness that allows...
Fahad HFeb 2, 20156 min readNavigating The Modern Ad Serving Stack, Part 2: Programmatic DirectIn the first installment of this series, we examined the age-old process of buying and selling inventory directly from publishers: direct...
Fahad HFeb 2, 20156 min readNavigating The Modern Ad Serving Stack, Part 2: Programmatic DirectIn the first installment of this series, we examined the age-old process of buying and selling inventory directly from publishers: direct...
Fahad HDec 8, 20146 min readNavigating The Modern Ad Serving Stack, Part 1: Direct OrdersIt is universally acknowledged that the ad tech industry is complex. Some would say overly complex. As a result, you will often hear...
Fahad HDec 8, 20146 min readNavigating The Modern Ad Serving Stack, Part 1: Direct OrdersIt is universally acknowledged that the ad tech industry is complex. Some would say overly complex. As a result, you will often hear...
Fahad HJan 25, 20134 min readAffiliate Marketing & Transparency – A Clear Path To SuccessFor years, advertisers, publishers and networks in the affiliate industry have been talking about the need to increase transparency to...
Fahad HJan 25, 20134 min readAffiliate Marketing & Transparency – A Clear Path To SuccessFor years, advertisers, publishers and networks in the affiliate industry have been talking about the need to increase transparency to...
Fahad HDec 11, 20122 min readFor Real-Time-Bidding To Continue To Thrive, Transparency Is KeyHowever, this uptick isn’t accompanied by equal education and support of the players involved. Publishers are struggling with the fear of...
Fahad HDec 11, 20122 min readFor Real-Time-Bidding To Continue To Thrive, Transparency Is KeyHowever, this uptick isn’t accompanied by equal education and support of the players involved. Publishers are struggling with the fear of...
Fahad HDec 9, 20112 min readYour 2012 Shopping List: Buying a Media Company (you heard me!)Back in 2009, I went around the country talking about how brands should start seriously looking at purchasing media/publishing companies...
Fahad HDec 9, 20112 min readYour 2012 Shopping List: Buying a Media Company (you heard me!)Back in 2009, I went around the country talking about how brands should start seriously looking at purchasing media/publishing companies...
