How to protect yourself against ad fraud
We have come a long way in our examination of online ad fraud. So far, we have learned: what ad fraud looks like, why it exists and who...
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How to protect yourself against ad fraud
We have come a long way in our examination of online ad fraud. So far, we have learned: what ad fraud looks like, why it exists and who...
Who Should Be Responsible For Stopping Programmatic Ad Fraud?
In the first two installments of this ad fraud series, we examined what ad fraud looks like and discussed the reasons why ad fraud...
Who Should Be Responsible For Stopping Programmatic Ad Fraud?
In the first two installments of this ad fraud series, we examined what ad fraud looks like and discussed the reasons why ad fraud...
Why Programmatic Advertising Fraud Exists
In my last column, we covered what fraud is, the magnitude of the problem, and the many ways in which it takes shape. We are now going to...
Why Programmatic Advertising Fraud Exists
In my last column, we covered what fraud is, the magnitude of the problem, and the many ways in which it takes shape. We are now going to...
The Many Faces Of Programmatic Ad Fraud
The topic of advertising fraud in the programmatic sector is a jugular issue concerning marketers today. The openness that allows...
The Many Faces Of Programmatic Ad Fraud
The topic of advertising fraud in the programmatic sector is a jugular issue concerning marketers today. The openness that allows...
Navigating The Modern Ad Serving Stack, Part 2: Programmatic Direct
In the first installment of this series, we examined the age-old process of buying and selling inventory directly from publishers: direct...
Navigating The Modern Ad Serving Stack, Part 2: Programmatic Direct
In the first installment of this series, we examined the age-old process of buying and selling inventory directly from publishers: direct...
Navigating The Modern Ad Serving Stack, Part 1: Direct Orders
It is universally acknowledged that the ad tech industry is complex. Some would say overly complex. As a result, you will often hear...
Navigating The Modern Ad Serving Stack, Part 1: Direct Orders
It is universally acknowledged that the ad tech industry is complex. Some would say overly complex. As a result, you will often hear...
Affiliate Marketing & Transparency – A Clear Path To Success
For years, advertisers, publishers and networks in the affiliate industry have been talking about the need to increase transparency to...
Affiliate Marketing & Transparency – A Clear Path To Success
For years, advertisers, publishers and networks in the affiliate industry have been talking about the need to increase transparency to...
For Real-Time-Bidding To Continue To Thrive, Transparency Is Key
However, this uptick isn’t accompanied by equal education and support of the players involved. Publishers are struggling with the fear of...
For Real-Time-Bidding To Continue To Thrive, Transparency Is Key
However, this uptick isn’t accompanied by equal education and support of the players involved. Publishers are struggling with the fear of...
Your 2012 Shopping List: Buying a Media Company (you heard me!)
Back in 2009, I went around the country talking about how brands should start seriously looking at purchasing media/publishing companies...
Your 2012 Shopping List: Buying a Media Company (you heard me!)
Back in 2009, I went around the country talking about how brands should start seriously looking at purchasing media/publishing companies...
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