Fahad HMar 28, 20176 min readHeader bidding: What marketers need to knowIn previous articles, we navigated the digital display advertising “stack,” starting with direct orders, programmatic direct, private...
Fahad HMar 28, 20176 min readHeader bidding: What marketers need to knowIn previous articles, we navigated the digital display advertising “stack,” starting with direct orders, programmatic direct, private...
Fahad HAug 15, 20165 min readWhy every digital advertiser should demand transparencyThe world of digital advertising has a history of opaqueness, stemming from the early days of ad networks. Ad networks acted as brokers...
Fahad HAug 15, 20165 min readWhy every digital advertiser should demand transparencyThe world of digital advertising has a history of opaqueness, stemming from the early days of ad networks. Ad networks acted as brokers...
Fahad HJun 20, 20163 min readCan you trust your media buying agency?Trust is the foundation of all relationships, particularly those in business. If you didn’t trust your agency or technology partners, you...
Fahad HJun 20, 20163 min readCan you trust your media buying agency?Trust is the foundation of all relationships, particularly those in business. If you didn’t trust your agency or technology partners, you...
Fahad HApr 28, 20165 min readHow to protect yourself against ad fraudWe have come a long way in our examination of online ad fraud. So far, we have learned: what ad fraud looks like, why it exists and who...
Fahad HApr 28, 20165 min readHow to protect yourself against ad fraudWe have come a long way in our examination of online ad fraud. So far, we have learned: what ad fraud looks like, why it exists and who...
Fahad HMar 3, 20165 min readWho Should Be Responsible For Stopping Programmatic Ad Fraud?In the first two installments of this ad fraud series, we examined what ad fraud looks like and discussed the reasons why ad fraud...
Fahad HMar 3, 20165 min readWho Should Be Responsible For Stopping Programmatic Ad Fraud?In the first two installments of this ad fraud series, we examined what ad fraud looks like and discussed the reasons why ad fraud...
Fahad HNov 9, 20154 min readWhy Programmatic Advertising Fraud ExistsIn my last column, we covered what fraud is, the magnitude of the problem, and the many ways in which it takes shape. We are now going to...
Fahad HNov 9, 20154 min readWhy Programmatic Advertising Fraud ExistsIn my last column, we covered what fraud is, the magnitude of the problem, and the many ways in which it takes shape. We are now going to...
Fahad HSep 28, 20156 min readThe Many Faces Of Programmatic Ad FraudThe topic of advertising fraud in the programmatic sector is a jugular issue concerning marketers today. The openness that allows...
Fahad HSep 28, 20156 min readThe Many Faces Of Programmatic Ad FraudThe topic of advertising fraud in the programmatic sector is a jugular issue concerning marketers today. The openness that allows...
Fahad HJul 27, 20156 min readNavigating The Modern Ad Serving Stack, Part 4: Open Auction (RTB)We have finally arrived at the last installment of our four-part series on navigating the modern ad tech stack. We previously covered...
Fahad HJul 27, 20156 min readNavigating The Modern Ad Serving Stack, Part 4: Open Auction (RTB)We have finally arrived at the last installment of our four-part series on navigating the modern ad tech stack. We previously covered...
Fahad HFeb 2, 20156 min readNavigating The Modern Ad Serving Stack, Part 2: Programmatic DirectIn the first installment of this series, we examined the age-old process of buying and selling inventory directly from publishers: direct...
Fahad HFeb 2, 20156 min readNavigating The Modern Ad Serving Stack, Part 2: Programmatic DirectIn the first installment of this series, we examined the age-old process of buying and selling inventory directly from publishers: direct...
Fahad HDec 8, 20146 min readNavigating The Modern Ad Serving Stack, Part 1: Direct OrdersIt is universally acknowledged that the ad tech industry is complex. Some would say overly complex. As a result, you will often hear...
Fahad HDec 8, 20146 min readNavigating The Modern Ad Serving Stack, Part 1: Direct OrdersIt is universally acknowledged that the ad tech industry is complex. Some would say overly complex. As a result, you will often hear...
