In previous articles, we navigated the digital display advertising “stack,” starting with direct orders, programmatic direct, private...

In previous articles, we navigated the digital display advertising “stack,” starting with direct orders, programmatic direct, private...

The world of digital advertising has a history of opaqueness, stemming from the early days of ad networks. Ad networks acted as brokers...

The world of digital advertising has a history of opaqueness, stemming from the early days of ad networks. Ad networks acted as brokers...

Trust is the foundation of all relationships, particularly those in business. If you didn’t trust your agency or technology partners, you...

Trust is the foundation of all relationships, particularly those in business. If you didn’t trust your agency or technology partners, you...

We have come a long way in our examination of online ad fraud. So far, we have learned: what ad fraud looks like, why it exists and who...

We have come a long way in our examination of online ad fraud. So far, we have learned: what ad fraud looks like, why it exists and who...

In the first two installments of this ad fraud series, we examined what ad fraud looks like and discussed the reasons why ad fraud...

In the first two installments of this ad fraud series, we examined what ad fraud looks like and discussed the reasons why ad fraud...

In my last column, we covered what fraud is, the magnitude of the problem, and the many ways in which it takes shape. We are now going to...

In my last column, we covered what fraud is, the magnitude of the problem, and the many ways in which it takes shape. We are now going to...

The topic of advertising fraud in the programmatic sector is a jugular issue concerning marketers today. The openness that allows...

The topic of advertising fraud in the programmatic sector is a jugular issue concerning marketers today. The openness that allows...

We have finally arrived at the last installment of our four-part series on navigating the modern ad tech stack. We previously covered...

We have finally arrived at the last installment of our four-part series on navigating the modern ad tech stack. We previously covered...

In the first installment of this series, we examined the age-old process of buying and selling inventory directly from publishers: direct...

In the first installment of this series, we examined the age-old process of buying and selling inventory directly from publishers: direct...

It is universally acknowledged that the ad tech industry is complex. Some would say overly complex. As a result, you will often hear...

It is universally acknowledged that the ad tech industry is complex. Some would say overly complex. As a result, you will often hear...