
18 sales KPIs and metrics for B2B companies to drive more revenue
There are many parts to a high-performing sales organization – the right people, processes and strategy, to start. But today, the...

Announcing our latest book – The Growth Handbook
We’ve just launched our latest book, The Growth Handbook. If there’s one perennial problem all businesses face, it’s this: how do we...

Data points: what should your startup measure?
When you’re building a startup, data can be like a warm blanket on a cold night. Data is comforting. It can be trusted. It’s black and...

23 SaaS metrics for fundraising + optimization
Fundraising can be a distracting period for a company. The CEO and the finance/analytics team particularly feel the weight of this burden...

3 Steps To Get Started With Cross-Channel Analysis
We are currently living through a Cambrian-level explosion of marketing channels. It seems like there is a new channel or device popping...

3 Steps To Get Started With Cross-Channel Analysis
We are currently living through a Cambrian-level explosion of marketing channels. It seems like there is a new channel or device popping...

Facebook Upgrades Video Metrics To Track Duration Of Views & Audience Retention
Aiming to give page owners and advertisers a better read on how videos are resonating with customers, Facebook is upgrading its video...

Facebook Upgrades Video Metrics To Track Duration Of Views & Audience Retention
Aiming to give page owners and advertisers a better read on how videos are resonating with customers, Facebook is upgrading its video...

Simply Measured Offers Facebook Insights With Ads Report
Social media analytics provider Simply Measured is now offering its customers a Facebook report that merges analytics for organic and...

Simply Measured Offers Facebook Insights With Ads Report
Social media analytics provider Simply Measured is now offering its customers a Facebook report that merges analytics for organic and...

Four Things I Wish Every Chart Did
Analytics tools are great for collecting data that’s easy to measure, and visualising it in beautiful charts. Sadly, this usually leaves...

Now Google+ Shows You How Many Times Your Profile, Content Have Been Viewed
For those of you following at home, the social media metrics scorecard has another entry. Google Plus has added the number of views you...

Now Google+ Shows You How Many Times Your Profile, Content Have Been Viewed
For those of you following at home, the social media metrics scorecard has another entry. Google Plus has added the number of views you...

The New Imperative — Audience-Centric Content
Do you know who read your latest blog entry or saw your post on Facebook? How do you plan to navigate the maze of content marketing...

The New Imperative — Audience-Centric Content
Do you know who read your latest blog entry or saw your post on Facebook? How do you plan to navigate the maze of content marketing...

Ditch Your Top 10 Metrics Now!
What are your Top 10 Landing Pages? Can you name your Top 10 Keywords? How about your Top 10 Campaigns? If you are like most digital...

Ditch Your Top 10 Metrics Now!
What are your Top 10 Landing Pages? Can you name your Top 10 Keywords? How about your Top 10 Campaigns? If you are like most digital...

Quora Says Its Metrics Are Up 300 Percent, Doesn’t Say From What
Company co-founder and chief executive Adam D’Angelo shared the non-specific stats today in a new video on its blog — a video that exists...

Quora Says Its Metrics Are Up 300 Percent, Doesn’t Say From What
Company co-founder and chief executive Adam D’Angelo shared the non-specific stats today in a new video on its blog — a video that exists...























