Setting targets for a new feature is one of the scariest things a product manager will ever have to do. The thought that an arbitrary...

The world around us is changing at speeds never seen before. Mobile devices are collecting countless levels of data through innovative...

The world around us is changing at speeds never seen before. Mobile devices are collecting countless levels of data through innovative...

For several decades, modeling cross-channel marketing impact was synonymous with marketing mix (“top-down”) models. However, with the...

For several decades, modeling cross-channel marketing impact was synonymous with marketing mix (“top-down”) models. However, with the...

From Annie Cushing’s series on how to get the most from Excel to Nan Dawkins’ musings on Google’s Universal Analytics and Social Media...

From Annie Cushing’s series on how to get the most from Excel to Nan Dawkins’ musings on Google’s Universal Analytics and Social Media...

Mobile is taking over nearly every facet of consumer life as we know it, and there’s no slowing down in sight. The Association of...

Mobile is taking over nearly every facet of consumer life as we know it, and there’s no slowing down in sight. The Association of...

The results have just been released from the 3rd edition of the Retargeting Barometer, the ad industry’s only survey focused on the use...

The results have just been released from the 3rd edition of the Retargeting Barometer, the ad industry’s only survey focused on the use...

What are your Top 10 Landing Pages? Can you name your Top 10 Keywords? How about your Top 10 Campaigns? If you are like most digital...

What are your Top 10 Landing Pages? Can you name your Top 10 Keywords? How about your Top 10 Campaigns? If you are like most digital...

Pinterest, the latest addition to the social set, introduces a whole new set of opportunities, as well as a whole new set of questions....

Pinterest, the latest addition to the social set, introduces a whole new set of opportunities, as well as a whole new set of questions....

How do you decide what products to feature in your emails or which offers to promote in your emails? If you don’t have a process in place...

How do you decide what products to feature in your emails or which offers to promote in your emails? If you don’t have a process in place...

Mobile content is hot. There’s no denying it. Over the next 12 months, four out of five marketers intend to increase their mobile...

Mobile content is hot. There’s no denying it. Over the next 12 months, four out of five marketers intend to increase their mobile...