Happy Birthday Gmail! The Email Giant Turns 10 Today
Picture this. It’s April 1st, 2004 — April Fool’s day. Google launches a press release announcing their new vertical: Gmail. In the press...
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The unbundling of email at work
Every tool that sets out to kill email ends up sending it instead. This is a guest post by Mathilde Collin, the CEO of FrontApp, who are...
Leveraging The Social Media Ego
In the era of Big Data, marketers use buyer information to shape their initiatives more than ever. Data on what your targets are...
Leveraging The Social Media Ego
In the era of Big Data, marketers use buyer information to shape their initiatives more than ever. Data on what your targets are...
Marketing Metrics To Embrace & Ignore
No one should disagree at this point that collecting and analyzing data can reveal which marketing programs are working, which ones are...
Marketing Metrics To Embrace & Ignore
No one should disagree at this point that collecting and analyzing data can reveal which marketing programs are working, which ones are...
Infographic: How To Succeed With Email Marketing Campaigns
Email’s far from dead. In fact, it’s one of the top activities on mobile devices. So are your emails and email marketing campaigns set to...
Infographic: How To Succeed With Email Marketing Campaigns
Email’s far from dead. In fact, it’s one of the top activities on mobile devices. So are your emails and email marketing campaigns set to...
A How-To Guide For eReceipts
You’ve been there before, on the losing end of what seems like the world’s longest If you need further proof, just check out the Twitter...
A How-To Guide For eReceipts
You’ve been there before, on the losing end of what seems like the world’s longest If you need further proof, just check out the Twitter...
Search. Browse. Abandon? How Automation Converts Browsers Into Buyers
Image via Shutterstock Any marketer (at least one who hasn’t been living in a cave without Wi-Fi) knows the potential of search traffic...
Search. Browse. Abandon? How Automation Converts Browsers Into Buyers
Image via Shutterstock Any marketer (at least one who hasn’t been living in a cave without Wi-Fi) knows the potential of search traffic...
Bring Life To Your Email Campaigns: 5 Tips For Live Email Content
To get the biggest bang for your marketing buck, invest in channels that consumers prefer most. While email marketing is often neglected...
Bring Life To Your Email Campaigns: 5 Tips For Live Email Content
To get the biggest bang for your marketing buck, invest in channels that consumers prefer most. While email marketing is often neglected...
Conducting A Multi-Point Inspection On Your Email Program
Stock image used with permission of Shutterstock. I like lists. Okay, that’s not quite true. I LOVE lists. Growing up, one of my favorite...
Conducting A Multi-Point Inspection On Your Email Program
Stock image used with permission of Shutterstock. I like lists. Okay, that’s not quite true. I LOVE lists. Growing up, one of my favorite...
How to combat Gmail’s new tabbed inbox
Gmail’s new tabbed inbox has polarized users. Some say it has freed up their inbox, while others say Gmail is now more complex....
Q&A With Google On The New Gmail Inbox Tabs
It’s been about three months since Gmail introduced its Inbox Tabs, a change designed to help users be more organized with their email...
Q&A With Google On The New Gmail Inbox Tabs
It’s been about three months since Gmail introduced its Inbox Tabs, a change designed to help users be more organized with their email...
Infographic: What People Put Into Their Email Signatures
The email signature is perhaps one of the most overlooked marketing opportunities out there. Everyone emails. Each email we send is an...
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